For the Love of Fashion

by Ashley T., Concordia Applied Journalism

When one thinks of clubs at school, one might be immediately drawn to the abundance of academic based extracurriculars. However, Elisabeth T., a senior student at Concordia, decided to go against the academic norm of clubs and create the Fashion Club.

The Fashion Club booth at last year’s Christmas Bazaar, where they sold earrings, self-made lip products, and self-drawn portraits.  (image supplied)

The Fashion Club booth at last year’s Christmas Bazaar, where they sold earrings, self-made lip products, and self-drawn portraits. (image supplied)

“I realized that there weren't many art clubs in school so I wanted to create a relaxed environment for people who love art,” says Elisabeth. “Just as the name implies, the club is an incubator for new art ad fashion ideas, as it allows students to create clothes and decorative items that are later sold at school held events.”

 The Fashion Club is also proud to call themselves a small school business. Elisabeth incorporates the idea of monetizing self-made items on account of her interest in majoring in Business in her post-secondary studies.

 “We are going to be attending the Christmas bazaar, where we will be selling shirts and pins that we have designed!” she says. “We will be debuting at least 5 designs for students to pick from.”

Concordia-inspired designs are being produced by various student artists.

Concordia-inspired designs are being produced by various student artists.

The most appealing ones will be sold at school-held events such as the Christmas Bazaar and Maker Faire.

The most appealing ones will be sold at school-held events such as the Christmas Bazaar and Maker Faire.

 The club’s current main goal is to gain school approval for the shirt designs as part of the uniform line; this way there will be a greater incentive for students to incorporate them into their wardrobes without limitation by the official dress code.

 

However, creating a club is not as easy as it seems. The club members must keep up with their responsibilities – a huge challenge, especially when one must balance out other academic and extracurricular activities.

Elisabeth reflects, “the most challenging part is organizing… it's time-consuming and also challenging since we only have one meeting a week. I also have to teach club members design and computer program.”

Another problem is recruitment. Especially with new clubs, it is hard to meet everyone’s expectations. “We began recruiting people as early as possible, usually at the beginning of the year,” Elisabeth explains. “What tends to happen is that those who are truly interested will stay while those who aren't don't.” Since the Fashion Club currently consists of underclassmen, Elisabeth knows that there will be someone who can take over her position once she graduates.

Returning to the ongoing challenge of fashion innovation, Elisabeth is focused on the upcoming marketing opportunities. What is the most challenging, she says, is coming up with something that appeals to everyone’s sense of taste. “We have some clashes with NAHS since our clubs are both based in art and we are both going to the Christmas bazaar.” Hence, they have decided to delve deeper into designing shirts and sweaters for in-school wear.

Other than garments, the Fashion Club also sell their own DIY makeup products and pins. “We want to keep the cost affordable, so that anyone can afford it,” explains Elisabeth. Additionally, they stoke the community’s interest by dropping a fashion magazine every year called Lis’Luna, a bunch of Buzzfeed-esque articles written by the Fashion Club members themselves. The magazine is split into different factions: Makeup, Styling, Writing, and Fashion. Each group focuses on different assignments that correlate with their faction, combining their layouts at the end in order to produce the finished product.

A visual feature on outfits inspired by Spring taken from  Lis’Luna , a fashion magazine made by the Fashion Club. (see  Lis’Luna )

A visual feature on outfits inspired by Spring taken from Lis’Luna, a fashion magazine made by the Fashion Club. (see Lis’Luna)

For those who are interested in pursuing business in the future, the Fashion Club invites participation. There’s nothing more fun and useful than having the experience of marketing your own products with an artsy, fashionable twist!


Ashley T. is a student of Applied Journalism at Concordia International School Shanghai. She has a passion for fashion… and Starbucks.